Box clever with AI

If you box clever, as we do at Catalyst PR, you’ll also benefit from everyone’s new best friend, ChatGPT. So while your competitors are creating facsimiles of themselves in a toy box, you’re busy boosting your traffic and domain authority, and increasing your chances of generating and converting leads.

One mistake companies often make is they scour the internet looking to find an expert PR agency, one that knows their industry inside out. While it’s important that this knowledge exists, what you need to be searching for is an agency that understands the markets your business comes from. What’s keeping them awake at night, what’s impacting their industry sector, how do we meet their challenges, and how do we penetrate this further.

Every PR agency will (or should) be creative in their thinking, and be able to find an angle for you. What every PR agency doesn’t have, is experts who can support them through this digital space. This is key, now, in getting every last drop out of your spend.

Here, we take you through the top five key benefits in partnering with a digital PR agency.

1 – Revenue growth through increased visibility

We all want revenue growth, and that’s why we market ourselves. By partnering with a digital PR agency, you get your brand featured on high-authority platforms, digital publications and news sites. This exposure boosts brand awareness, attracts new audiences, and builds trust – all of which drives more qualified traffic to your site.

Digital PR, AI and SEO are now intrinsically linked. And by aligning this with a strategic GEO strategy, your brand is more likely to rank highly in search and AI-driven platforms (GEO optimises content for platforms such as ChatGPT, making your business more visible across evolving search behaviors).

As visibility increases, traffic increases, so do leads, conversions, and sales.

2 – Improved search rankings (that don’t rely on ads)

Digital PR earns backlinks from credible, high authority sources, which directly boosts SEO rankings and drives consistent, and quality, organic traffic, without the requirement for an ongoing ad spend. This cannot happen unless you work with an agency that provides a strategic, integrated approach to digital marketing, driven by digital PR.

By appearing high up on the first page of search results, your business can gain a competitive edge, drive consistent leads, and convert interest into revenue.

3 – A digital PR agency should know more about AI than you

But why should this matter, you ask? If digital PR agencies are using AI, then we don’t need you, we can do it ourselves…

Not really, in fact we’re not using AI to take a brief and create content. We make sure when AI is scraping the data sought by potential customers of yours, you appear on their screen. AI is proving beneficial across multi markets, from finance to healthcare, but it is also shaping how you are found.

A digital PR agency working with AI-driven search engines offers you an edge. As platforms such as ChatGPT and Perplexity become go-to discovery tools, digital PR can optimise brand mentions, backlinks, and content formats to appear in AI-generated answers. This enhances brand visibility where traditional SEO alone may not reach. Being cited in AI responses builds authority and trust with audiences, positioning your brand as a top solution. In fact, research suggests up to 46.5% of the webpages that Google’s AI Overviews cite rank outside the top 50 organic results.

In addition, it future-proofs digital strategies, ensuring you remain discoverable as search behaviour shifts. Ultimately, this AI-focused approach drives high-intent traffic, improves engagement, and increases opportunities for revenue growth. I’m aware I keep going back to revenue growth, but isn’t that the point?

4 – Trust, credibility and recognition

Still, one of the key reasons for partnering with a digital PR agency is exposure, brand awareness, credibility and recognition of you, and what you do, within the audiences you court. This remains undeniable. That it’s ‘digital’ shouldn’t matter a jot in this context, as both online and print, broadcast and speaker platforms are widely read, seen and listened to by the buying public, and the companies that, like you, are striving to expand.

Being featured in the media your audience already trusts makes it easier for them to trust your brand too. By securing coverage in reputable online publications, and securing backlinks, businesses establish themselves as thought leaders in their industry, making it far more likely that you convert future leads.

In addition, rich, educational and authentic content shared through digital PR helps align brands with consumers and decision makers. In today’s digital world, consumers research before buying, and strong online credibility influences those decisions, reduces the sales cycle and helps boost conversion rates.

5 – We understand buyer behaviour, not just the media

​Understanding online buying behaviour is crucial for companies aiming to effectively reach and engage their target audience, and critically, 90% of B2B buyers initiate their purchasing journey with an online search.

Digital PR’s role in this is becoming increasingly important, in that authentic content is not only rewarded by Google and the large language models (LLMs) such as ChatGPT, but also that decision makers prefer content to ads, with 80% having a preference for articles over advertisements.

Alltold, this highlights the importance of a strong digital presence, with original and optimised content, and effective SEO to capture the attention of buyers during their online research and decision-making processes. But we can go one better than that. This assumes the buyer is ready to make a purchase – which is a perfect scenario for companies that have partnered with a digital PR agency – but the true value of PR transcends this.

PR works well ahead of any buyer journey. It plants a seed in the mind, it creates an industry buzz, it helps set the agenda on hot issues that impact a buyer’s market sector, and by the time that buyer sits down to search for a product or service, your company is front of mind. And of course, it’s top of the search rankings and featured in the AI overview – the goal is to ensure that you are everywhere.

Final Thought

Digital PR isn’t fluffy – its impact is measurable and meaningful. You can track performance through referral traffic, improved search rankings, increased domain authority, conversions, and media reach and engagement.

All of the above are key elements in driving buyers to your web pages, and converting them into customers. It’s integral in getting your name out there and then enhancing and maintaining your reputation.

It helps you to grow your business.

Engage with a digital PR agency, but first ask yourself why. If it’s to grow, and to see how that growth journey plays out, and to measure that against your commercial objectives, and you’ve landed right here for that very reason, then get in touch.