Creating IP
Research, Surveys and Insight
As you might expect from a professional PR agency, we will always offer counsel on market entry. Even if that requires taking stock first to understand or establish your proposition and, more crucially, that the market is ripe for that proposition.
Nothing builds credibility like owning the conversation, and that starts with creating your own intellectual property (IP). Through research, surveys, and data-led insights, we help you uncover the stories, trends, and evidence that make your brand stand out.
Building Your Intellectual Property
We work with research and survey organisations to provide a 360 view of your target market, or to create attention-grabbing headlines for national news and broadcast channels.
Research gives you IP, and IP gives you exclusive rights to share information that no one else has, building both reputation and brand awareness. It’s yours, you own it and nobody else can stake a claim to it – that’s gold dust.
Talking of surveys…9 out of 10 prospects felt confident in clicking the ‘work with us’ button below.
Frequently asked Questions
How do you create your own intellectual property?
Businesses create intellectual property by developing original ideas, content, products or processes that provide unique value. This can include brand names, logos, research reports, creative campaigns, written content, designs, software, whitepapers, or proprietary methods.
In communications and PR, intellectual property is often created through original content such as industry research, thought leadership, campaign concepts, and distinctive brand storytelling. By developing and owning unique ideas and materials, businesses can strengthen their brand identity and create assets that support marketing, reputation and long-term growth.
Protecting and managing intellectual property ensures these valuable assets remain associated with the organisation that created them.
Businesses create intellectual property by developing original ideas, content, products or processes that provide unique value. This can include brand names, logos, research reports, creative campaigns, written content, designs, software, whitepapers, or proprietary methods.
In communications and PR, intellectual property is often created through original content such as industry research, thought leadership, campaign concepts, and distinctive brand storytelling. By developing and owning unique ideas and materials, businesses can strengthen their brand identity and create assets that support marketing, reputation and long-term growth.
Protecting and managing intellectual property ensures these valuable assets remain associated with the organisation that created them.
Do employees own the intellectual property they create?
In most cases, intellectual property created by employees as part of their job belongs to the employer rather than the individual. Employment contracts typically include clauses that assign ownership of any work created during the course of employment to the company.
However, the exact rules can depend on the terms of employment, the nature of the work, and the laws in the relevant jurisdiction. For example, work created outside normal duties or outside working hours may sometimes be treated differently.
For this reason, many organisations ensure that employment contracts clearly define intellectual property ownership to avoid disputes and ensure the company retains the rights to work created on its behalf.
In most cases, intellectual property created by employees as part of their job belongs to the employer rather than the individual. Employment contracts typically include clauses that assign ownership of any work created during the course of employment to the company.
However, the exact rules can depend on the terms of employment, the nature of the work, and the laws in the relevant jurisdiction. For example, work created outside normal duties or outside working hours may sometimes be treated differently.
For this reason, many organisations ensure that employment contracts clearly define intellectual property ownership to avoid disputes and ensure the company retains the rights to work created on its behalf.
Why is intellectual property important to a business?
Intellectual property is often one of a company’s most valuable assets. It protects the unique ideas, innovations and creative work that differentiate a business from its competitors.
Strong intellectual property helps businesses maintain competitive advantage, build brand recognition and create long-term commercial value. It can include trademarks, copyrighted materials, proprietary research, and unique products or processes.
By protecting these assets, businesses ensure that their ideas and innovations cannot easily be copied or used by competitors, helping preserve both market position and brand value.
Intellectual property is often one of a company’s most valuable assets. It protects the unique ideas, innovations and creative work that differentiate a business from its competitors.
Strong intellectual property helps businesses maintain competitive advantage, build brand recognition and create long-term commercial value. It can include trademarks, copyrighted materials, proprietary research, and unique products or processes.
By protecting these assets, businesses ensure that their ideas and innovations cannot easily be copied or used by competitors, helping preserve both market position and brand value.
Why is intellectual property important for PR?
Intellectual property plays an important role in PR because much of what communications teams create is original content and ideas.
Campaign concepts, research reports, brand messaging, creative materials and thought leadership content can all be considered intellectual property. Protecting these assets ensures organisations retain control over how their ideas, content and campaigns are used.
In addition, strong intellectual property can help lift PR activity. Proprietary research, unique insights and original campaign ideas often form the basis of compelling stories that attract media coverage and position organisations as leaders within their sector. It makes for a great news piece, with research and data results delivering newsworthy headlines, often heard on the radio, wider broadcast and in the national newspapers.
Intellectual property plays an important role in PR because much of what communications teams create is original content and ideas.
Campaign concepts, research reports, brand messaging, creative materials and thought leadership content can all be considered intellectual property. Protecting these assets ensures organisations retain control over how their ideas, content and campaigns are used.
In addition, strong intellectual property can help lift PR activity. Proprietary research, unique insights and original campaign ideas often form the basis of compelling stories that attract media coverage and position organisations as leaders within their sector. It makes for a great news piece, with research and data results delivering newsworthy headlines, often heard on the radio, wider broadcast and in the national newspapers.
If answering one of these questions could unlock potential in your business then get in touch.
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