Parking Facilities
Multi-sector digital PR campaign. Boosting awareness, and online visibility.
Who is Parking Facilities?
Parking Facilities is a UK leader and innovator in the manufacture of access management products and accessories designed to deliver the highest standard of security, convenience and automation. Renowned for their strength, Parking Facilities’ products are extremely resistant to the elements.
The Challenge
One of the key challenges facing the security of people and assets across many industries, is that processes are only as good as the people that use them.
In fact, high-profile cases across the UK highlighted one of the key factors leading to lapsed security was the sharing of codes and passes between employees.
Not only does this pose increasing threats to business operations, IP, employee safety and profitability across many industries, most notably critical national infrastructure (CNI), but it can also throw electronic personnel management systems into array. Not knowing who is in which part of a building or surrounding premises can be as dangerous and costly as a real-life intrusion of unauthorised persons.
Parking Facilities wanted to highlight the issue of this increasing threat, and promote its ‘Smart Access Solutions’.
Our Solution
Catalyst PR implemented a digital PR strategy to support Catalyst Marketing’s wider digital campaign aimed at driving awareness of Parking Facilities’ ‘Smart” solutions for access management.
A thought leadership editorial campaign was designed to position Parking Facilities as an authority across the security, and additional vertical markets. In turn, this raised awareness of the industry issues, drove web traffic back to specific landing pages, and boosted the company’s domain authority.
To achieve this, we pitched the story to key industry publications across security, energy, aviation, automotive and the built environment, focussing upon “The intruder within – why humans are the weakest link’, while also debating the current sector issues and how tech is evolving. This enabled us to set the agenda on smart access management and biometrics without being overtly commercial / advertorial. Content was then authored in the first person, and tailored individually to each market sector. Coverage was secured, and was live and online within days of distribution.
The Result
- 18 pieces of digital thought leadership coverage and links
- Markets penetrated: Security, automotive, healthcare, aviation, the built environment, transport, parking and energy
- 16 embedded back links to Parking Facilities landing pages
- More than 630,000 total audience reach
- More than 12,500 target demographic audience reach
- 26 brand mentions
- Average DA from editorial outlets between 60 and 80
“Great work! You are making me famous!’
Parking Facilities – Richard Hilson
