PR for Start Ups
Launching Start-Ups: How Catalyst PR is Powering Growth for Procure Education and Eden Energy Partners
The Clients
Procure Education is a specialist procurement consultancy dedicated to helping schools and academies achieve better value for money across essential services – from catering and cleaning to IT and facilities management. By simplifying complex procurement processes, Procure ensures schools can reinvest savings directly back into teaching and learning.
Eden Energy Partners is a renewable energy consultancy focused on helping businesses reduce their energy costs and carbon footprint. Through innovative solutions like its OH4 energy management system, Eden is helping hotels, gyms, holiday parks, care homes and more take control of their energy use and futureproof their operations.
Both companies came to Catalyst PR as ambitious start-ups looking to carve out space in competitive markets, establish credibility and grow visibility among their target audiences.
The Challenge
Start-ups in specialist B2B sectors often face a familiar challenge – they have the knowhow and the value add service, but they are relatively unknown.
Both Procure Education and Eden Energy Partners needed to:
- Establish brand recognition and credibility in crowded markets
- Differentiate their offer from larger, more established competitors
- Generate leads through thought leadership and visibility
- Build long-term brand equity through content and consistent communication
Our Solution
Catalyst PR developed and delivered bespoke launch strategies for both businesses, combining brand building with targeted PR and digital communication to grow authority and drive engagement within their vertical markets.
For Procure Education
We positioned Procure as a voice of authority on school procurement – a partner, not just a provider.
Our work included:
- Targeted media relations in the education and public sector press, aligning thought leadership with topical issues such as government funding, teacher shortages, and the cost of school meals
- Timely commentary on sector developments, including shifts in government policy on free school meals
- Brand identity development and website creation to reflect the company’s clarity and credibility
- Ongoing social media and content strategy focused on value-led insight for schools and academies
For Eden Energy Partners
For Eden, our focus was on demonstrating tangible impact and positioning the company as a trusted partner to deliver sustainability, efficiency, and commercial value.
Our strategy included:
- Media relations to secure coverage across trade and vertical sector publications, from hospitality to leisure and care
- Showcasing how OH4 technology delivered significant cost savings for The iconic Headland Hotel, demonstrating measurable business benefits of energy efficiency
- Thought leadership commentary linking Eden’s expertise to the broader national conversation on energy resilience and sustainability
- Brand creation and website development to reflect Eden’s clean energy ethos
- Development of a long-term content programme – case studies, insights, and news updates – to highlight success stories and technical expertise
The Result
Both Procure Education and Eden Energy Partners have rapidly grown their visibility, credibility, and client pipelines. Highlights include:
- 9 pieces of earned media coverage across education, energy, hospitality, and sustainability press
- 300,000 estimated reach across vertical and trade publications
- Enhanced reputation through case studies, thought leadership, and news stories that demonstrate both expertise and impact
- At least one direct lead from editorial in the education sector
“Catalyst PR helped us move from being a start-up with an idea to a brand with real momentum. They’ve given us visibility with a steady stream of coverage, content and strategy that supports our growth every day.”
Harry Davis, Eden Energy Partners
