Solvd Together
Educating the aviation industry through evidence-led thought leadership
About Solvd Together
Solvd Together is a learning & development consultancy that rejects traditional, box-ticking L&D in favour of human-centred design and behavioural science. They integrate models like COM-B (Capability, Opportunity, Motivation – Behaviour) to design learning that drives real change, not just compliance.
Solvd works across many sectors – from technology and retail to professional services and aviation – helping organisations embed smarter, evidence-based learning, especially in areas like cyber awareness, AI literacy, onboarding, leadership and safety culture.
The Challenge
We worked with the team at Solvd to define their message that traditional L&D is outdated, and learning should be built around human behaviour, not checklists. But this core belief is often engrained in policy, so the challenge was around how to make it resonate with senior decision-makers?
In addition, the pandemic exposed deep fragilities in aviation’s culture, leadership, and training. As operations resumed, new technology, depleted workforces, and changing passenger behaviours created pressure points across the sector.
They needed a campaign that would:
- Educate multiple sectors (aviation in this case) on why COM-B and human-centred design outpace traditional training
- Show how these principles apply in real, high-stakes domains (cybersecurity, AI, safety)
- Tie in their existing work with aviation clients (e.g. Heathrow) to lend credibility
- Drive thought leadership, media coverage, and inbound interest over a compact timespan
Our Solution
We developed an aviation-focused thought leadership campaign, structured around human centred design that challenged orthodox assumptions. Key themes and messaging included:
- Resetting aviation training: COM-B over compliance
- AI must enrich learning, not just draft emails
- Cybersecurity learning – advocating that capability, motivation, and opportunity must be engineered
- Showcasing real stories from Heathrow to illustrate how Solvd’s approach works in high-stakes environments
Across a three-month window we:
- Linked editorial to Solvd’s thought online assets, such as blogs and white papers
- Targeted trade, business, aviation, and cybersecurity press
- Drafted expert commentary to suit each market
The Result
The campaign achieved exceptional reach and engagement across multiple markets:
- 16 pieces of earned media coverage across aviation, HR, business, and learning sectors
- 1.3 million audience reach, connecting Solvd Together’s message with senior decision-makers and L&D professionals
- 45 brand mentions, reinforcing awareness and credibility across targeted channels
- 16 backlinks, including 9 follow links, driving high-value traffic and SEO impact to Solvd Together’s website
The campaign lifted Solvd Together’s visibility, positioning them as a leading voice in evidence-based learning, and showing that the COM-B model and human-centred design are the future of L&D.
