Creating IP
Research, Surveys and Insight
As you might expect from a professional PR agency, we will always offer counsel on market entry. Even if that requires taking stock first to understand or establish your proposition and, more crucially, that the market is ripe for that proposition.
Nothing builds credibility like owning the conversation, and that starts with creating your own intellectual property (IP). Through research, surveys, and data-led insights, we help you uncover the stories, trends, and evidence that make your brand stand out.
Building Your Intellectual Property
We work with research and survey organisations to provide a 360 view of your target market, or to create attention-grabbing headlines for national news and broadcast channels.
Research gives you IP, and IP gives you exclusive rights to share information that no one else has, building both reputation and brand awareness. It’s yours, you own it and nobody else can stake a claim to it – that’s gold dust.
Talking of surveys…9 out of 10 prospects felt confident in clicking the ‘work with us’ button below.
Latest news & insights
Blog
Eight out of Ten CEOs Unaware Surveys Create Headlines
Many things are of extreme value to a company. Your CFO will tell you it’s the bottom line, your CCO will tell you it’s the sales pipeline, your CMO, the brand, and your head of HR will say it’s your people. All true, there’s no denying this.
Blog
Where there’s muck, there’s brass – but there’s also a reputation to manage
Here, we explore how the waste industry is contending with a complex reputational landscape, and why communications strategies are now just as vital as logistical operations.
Blog
Why You Don’t Need a PR Expert in Your Industry – You Need One Who Understands Your Customers
I’ve heard this more times than I care to count – and I get why it feels like the right approach. After all, if someone knows your world, your jargon, your acronyms, surely they’ll know how to talk about you to the market, right?
Blog
Top Five Benefits of Partnering With a Digital PR Agency
Partnering with a digital PR agency comes with heaps of strategic benefits, especially if that agency offers wider services such as SEO, PPC, generative engine optimisation (GEO) and let’s not forget, AI.