Crisis Management & Media Training

Ok, so let’s think about keeping you off, not on, the front pages for a minute.

While you might think crises are purely a concern for global companies or high-risk organisations, a crisis can occur at any time, and come in many guises.

What is important is that you are prepared, and know how to communicate.

We help to train your crisis management team, whether that’s managing a major incident or a company restructure, and work with you every step of the way to ensure messaging is clear, consistent and delivered through the right channels, to the right stakeholders, at the right time.

Being prepared not only allows an organisation to protect its reputation (and ultimately its bottom line), it offers transparency, if necessary, to demonstrate the human side behind the company or brand, and helps to maintain, or repair, a reputation. 

Catalyst PR will make sure all key spokespeople are media-ready for any such scenario or eventuality.

In addition, we provide media training as a service to our clients, ranging from full ‘mock studio’ interview preparedness to crisis management and refreshers.

Options range from group workshop sessions to one-to-one spokesperson training.

You may only get one opportunity – do not be underprepared.

Latest news & insights

Blog

Eight out of Ten CEOs Unaware Surveys Create Headlines

Many things are of extreme value to a company. Your CFO will tell you it’s the bottom line, your CCO will tell you it’s the sales pipeline, your CMO, the brand, and your head of HR will say it’s your people. All true, there’s no denying this.

Blog

Where there’s muck, there’s brass – but there’s also a reputation to manage

Here, we explore how the waste industry is contending with a complex reputational landscape, and why communications strategies are now just as vital as logistical operations.

Blog

Why You Don’t Need a PR Expert in Your Industry – You Need One Who Understands Your Customers

I’ve heard this more times than I care to count – and I get why it feels like the right approach. After all, if someone knows your world, your jargon, your acronyms, surely they’ll know how to talk about you to the market, right?

Blog

Top Five Benefits of Partnering With a Digital PR Agency

Partnering with a digital PR agency comes with heaps of strategic benefits, especially if that agency offers wider services such as SEO, PPC, generative engine optimisation (GEO) and let’s not forget, AI.