Insights

Many things are of extreme value to a company. Your CFO will tell you it’s the bottom line, your CCO will tell you it’s the sales pipeline, your CMO, the brand, and your head of HR will say it’s your people. All true, there’s no denying this.

Here, we explore how the waste industry is contending with a complex reputational landscape, and why communications strategies are now just as vital as logistical operations.

I’ve heard this more times than I care to count – and I get why it feels like the right approach. After all, if someone knows your world, your jargon, your acronyms, surely they’ll know how to talk about you to the market, right?

Partnering with a digital PR agency comes with heaps of strategic benefits, especially if that agency offers wider services such as SEO, PPC, generative engine optimisation (GEO) and let’s not forget, AI.

Crises arrive in many forms. Some creep up on you, and while you can see these coming, it’s often an unstoppable force and you eventually yield to it. Others leap out at you, when you least expect it to and completely knock you sideways. These are harder to manage, but not impossible to predict.

Your website needs a good DA. It’s the metric used to measure its perceived authority and potential to rank well in SEO results. And guess what? If you want to attract visitors, which turn to leads, which generates sales, you need to get on board.

At Catalyst PR, and seasoned communications practitioner in the FM and estates sectors, Dean Enon, argues that an organisation’s corporate reputation can live, or die, through its facilities management.

Why Your Digital PR Agency is Your Most Trusted Adviser

Digital PR is becoming increasingly critical to wider marketing strategy. Having a robust, and visible online presence is no longer optional, it’s essential for any business looking to build credibility to effectively reach and interact with their target audiences, and ultimately, to nurture them through the sales funnel.

Examining the difference between traditional PR and digital PR and why the two should continue to co-exist

Still haven’t found what you’re looking for?
Then it’s time to introduce digital PR to your SEO strategy

Well, we are – turns out PR really is a smart investment for your business. When a client contacts me to say a lead has come in as a direct result of a prospect reading some editorial, or newsletter outreach, it’s music to my ears. Likewise, if client data highlights a spike in footfall or web traffic following a PR campaign, I can pat myself on the back safe in the knowledge that PR really works.

You’re so vain, I bet you think this blog is about you

Examining motivation, metrics, what really matters in PR, and a new toilet flush

We have expanded our portfolio with the launch of a brand new public relations division, and appointed experienced industry director, and digital PR expert, Dean Enon, to drive its growth.