Driving awareness across SME sectors with targeted financial thought leadership
Strategic PR and financial thought leadership to increase visibility, authority, and trust among SME decision makers.
The company / overview
Jones & Co Finance is a UK business finance brokerage specialising in tailored funding solutions for small and medium-sized enterprises (SMEs).
With a strong track record of supporting business growth and access to more than 50 funding partners, Jones & Co helps companies secure business loans, asset finance, invoice finance, and commercial property funding. The firm combines deep market expertise with personalised consultancy to help SMEs overcome finance barriers and unlock strategic opportunities.
The Challenge
Jones & Co had a solid foundation of client success and specialist credibility within its network, but it needed to significantly boost brand awareness and visibility across a broader range of SME sectors, including manufacturing, engineering, retail, and professional services.
Specifically, the company aimed to:
- Position itself as a trusted expert on SME finance trends and solutions
- Reach decision makers in diverse industry verticals
- Generate ongoing, high-value media coverage in both trade and mainstream business press
Our challenge was to boost brand recognition and build trust through thought leadership across the SME landscape.
Our Solution
To achieve this, we developed and executed a three-month PR strategy focused on:
1. Targeted media outreach
We built and maintained relationships with key editors and journalists across SME business, trade sector and regional business publications with both print and online outlets with strong SME audiences.
2. Thought leadership development
We positioned the Jones & Co founder as an expert commentator on timely topics such as cash-flow management, access to capital and SME lending trends, while also reacting to the current economic climate.
3. Sector specific
Pitches were tailored to resonate with specific sectors such as engineering, professional services, and manufacturing, demonstrating how tailored finance solutions supported real business outcomes.
4. Continuous engagement
We pursued sustained conversations with the media through follow-ups, reactive commentary and proactive ideas tailored to evolving market news.
The Result
- 17 media placements secured across business, trade and sector publications
- A five-point rise in the company’s domain authority, aided by backlinks from sites of high authority
- 54,700+ total potential audience reach across print and online channels
- 35 brand mentions against target messaging themes
- 4 print magazine placements (49,700 impact) and 13 digital articles
- 11 placements with follow links, boosting referral traffic and SEO value
“Working with Catalyst PR has significantly raised our profile among the types of businesses we want to support. The coverage we’ve achieved has helped position us not just as finance brokers, but as genuine experts who understand the challenges SMEs face across different sectors. We’ve seen stronger engagement, and greater recognition of the Jones & Co brand as a trusted funding partner.”
Rory Jones, founder, Jones & Co Finance
