Outsourced PR
Need PR expertise without the cost and commitment of building an in-house team? Catalyst PR provides outsourced PR support that works as an extension of your marketing team.
Outsourced PR gives businesses access to experienced PR specialists without the overhead of recruiting, managing and retaining a full-time PR team. It can provide the skills, media relationships and strategic expertise you need, when you need them – whether that’s ongoing PR support or help with a specific campaign.
It also means you do not have to invest time, cost and resources to the final yards – such as media databases and distribution platforms, ongoing media liaison, and cuttings software.
At Catalyst PR, we combine traditional media relations with digital PR, SEO and emerging approaches to GEO and AI visibility. We work closely with your existing marketing team to understand your business, objectives and priorities, then provide the PR expertise and resources to help you achieve them.
Why outsource PR rather than hire in-house?
Building an internal PR team can be expensive and time-consuming. Even a single PR professional can’t necessarily provide every skill a growing business needs – from media relations and thought leadership to digital PR, SEO, crisis communications and stakeholder engagement.
Outsourcing PR gives you access to a wider range of specialist skills without the cost of employing a full-time team.
You can benefit from:
Established media relationships – experienced PR professionals with relationships across national, regional, trade and specialist media.
Digital PR and SEO expertise – campaigns designed not only to generate media coverage but also to build online authority, earn links and improve search visibility.
Specialist skills – access to expertise in areas such as thought leadership, stakeholder communications and crisis management when you need it.
Flexible resource – scale your PR activity according to your objectives, whether you need ongoing support, a campaign or additional resource alongside an existing marketing team.
Commercial focus – PR activity aligned with wider business and marketing objectives, rather than PR for the sake of generating coverage.
What does an outsourced PR service include?
Every organisation has different priorities, so our outsourced PR services are tailored to what you need. This can include:
Press Office & Media Relations
From proactive media campaigns and press releases to reactive opportunities and expert commentary, we identify stories that are relevant to journalists and your target audiences.
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Thought Leadership
We work with senior leaders and subject matter experts to develop original opinions, insights and content that demonstrate expertise and build authority within your sector.
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Stakeholder Communications
We help organisations communicate effectively with customers, employees, partners, investors, regulators and other important stakeholders – particularly when the subject is complex or sensitive.
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Digital PR and SEO
We develop stories and campaigns designed to earn relevant media coverage and authoritative links, helping increase your online visibility and support wider SEO activity.
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Creating IP – Research, Surveys and Insight
We work with brands to create original research and insight that underpin reputation, trust, and thought leadership and compelling news hooks.
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Crisis Management & Media Training
From major incidents to tricky interviews, we make sure your spokespeople and messaging are ready for any crisis, ensuring your message is transparent and credible when it matters most.
Digital PR for GEO and AI visibility
Search is evolving beyond traditional search engines. We consider how PR and authoritative content can help organisations become more visible when people use AI tools to research businesses, products, services and topics.
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Outsource digital PR without outsourcing your marketing relationship
Outsourcing PR shouldn’t mean handing your communications to an agency and hoping for the best.
We work as an extension of your existing marketing team, integrating with your plans, campaigns and wider communications activity. We can work directly with your marketing director, head of marketing or wider team, providing the specialist PR expertise and additional resource you need.
That means you retain control of the strategy and wider marketing relationship, while Catalyst takes responsibility for developing PR opportunities, creating content, managing media relationships and delivering campaigns.
Whether you already have a strong internal marketing function or don’t have dedicated PR expertise at all, we can slot into the way you work.
Outsource online PR to specialists
PR is no longer limited to newspapers, magazines and broadcast media. Online coverage, links, search visibility and digital authority can all contribute to how potential customers discover and assess a business.
That’s why our approach to outsourced online PR combines traditional media relations with digital PR and SEO. We look for opportunities to create coverage that works beyond the initial publication date – generating visibility, credibility and valuable online assets that can continue to deliver.
Our approach also considers the growing importance of AI-powered search. As people increasingly use tools such as ChatGPT to discover information and research businesses, organisations need to think about how they establish authority and become visible within these new search environments.
Proven PR results
Outsourcing your PR should deliver more than a list of activities. It should contribute to your wider business objectives.
For example, our work with Jones & Co Finance generated 17 media placements, helping raise the company’s profile through targeted media coverage.
Our work with Solvd Together generated a reach of 1.3 million, demonstrating how a well-developed PR campaign can take a business’s message to a much wider audience.
Is outsourcing PR right for your business?
Outsourcing PR can work particularly well for businesses that:
- Have an internal marketing team but no dedicated PR expertise
- Need additional specialist resource without taking on another employee
- Want access to established media contacts and relationships
- Need expertise in digital PR and SEO
- Want senior-level PR support without building a full PR department
- Have a specific campaign, launch or announcement that requires additional resource
- Need experienced support with thought leadership or reputation management
You don’t necessarily need to choose between an internal marketing team and an external PR agency. The right outsourced PR partner can strengthen the team you already have.
Outsourced PR services that work around your business
Whether you’re looking for ongoing PR support, additional resource for your marketing team or a partner to deliver a specific campaign, Catalyst PR can provide a flexible outsourced PR service built around your objectives.
Let’s talk about what you need from PR.
We’ll look at your objectives, your existing marketing activity and where PR could make the biggest difference – then recommend an approach that makes commercial sense.
Frequently asked Questions
What are outsourced PR services?
Outsourced PR services provide businesses with access to professional PR expertise without the cost and commitment of building a full-time in-house PR team. Depending on your requirements, this can include media relations, press office support, thought leadership, stakeholder communications, digital PR, SEO and reputation management. At Catalyst PR, we tailor our outsourced PR services around your objectives and work as an extension of your existing marketing team.
Outsourced PR services provide businesses with access to professional PR expertise without the cost and commitment of building a full-time in-house PR team. Depending on your requirements, this can include media relations, press office support, thought leadership, stakeholder communications, digital PR, SEO and reputation management. At Catalyst PR, we tailor our outsourced PR services around your objectives and work as an extension of your existing marketing team.
Can I outsource PR if I already have an internal marketing team?
Absolutely. In fact, this can be one of the most effective ways to use an outsourced PR agency. Catalyst PR works as an extension of your existing marketing team, taking responsibility for PR activity while aligning closely with your wider marketing strategy. You retain your internal knowledge and marketing capability, while gaining access to specialist PR expertise, media relationships and additional resource when you need it.
Whether you want to outsource PR completely or simply need additional support with a campaign, digital PR or thought leadership, we can build an approach around your existing team.
Absolutely. In fact, this can be one of the most effective ways to use an outsourced PR agency. Catalyst PR works as an extension of your existing marketing team, taking responsibility for PR activity while aligning closely with your wider marketing strategy. You retain your internal knowledge and marketing capability, while gaining access to specialist PR expertise, media relationships and additional resource when you need it.
Whether you want to outsource PR completely or simply need additional support with a campaign, digital PR or thought leadership, we can build an approach around your existing team.
Can I outsource digital PR to an agency?
Yes. When you outsource digital PR, you can access specialists who understand both media relations and the role PR can play in SEO and online visibility. Catalyst PR develops digital PR campaigns designed to generate relevant media coverage, authoritative links and content that can continue to deliver value online. We can work alongside your existing SEO and marketing activity rather than operating separately from it.
Yes. When you outsource digital PR, you can access specialists who understand both media relations and the role PR can play in SEO and online visibility. Catalyst PR develops digital PR campaigns designed to generate relevant media coverage, authoritative links and content that can continue to deliver value online. We can work alongside your existing SEO and marketing activity rather than operating separately from it.
Can you provide outsourced digital PR as well as traditional PR?
Yes. Our outsourced digital PR approach combines traditional media relations with digital PR, SEO and emerging approaches to GEO and AI visibility. This means we consider not only whether a story is likely to generate coverage, but also how that coverage can improve online authority, search visibility and the way your organisation appears when people use AI-powered search tools.
Yes. Our outsourced digital PR approach combines traditional media relations with digital PR, SEO and emerging approaches to GEO and AI visibility. This means we consider not only whether a story is likely to generate coverage, but also how that coverage can improve online authority, search visibility and the way your organisation appears when people use AI-powered search tools.
Is outsourcing PR more cost-effective than hiring an in-house PR team?
For many businesses, outsourcing PR can be a more flexible and cost-effective option than recruiting a full-time PR professional or building an entire internal team. You gain access to a range of specialist skills, established media relationships and senior PR expertise without the salary, recruitment, training and other overheads associated with an in-house team. It can also allow you to increase or reduce PR activity according to your business needs.
For many businesses, outsourcing PR can be a more flexible and cost-effective option than recruiting a full-time PR professional or building an entire internal team. You gain access to a range of specialist skills, established media relationships and senior PR expertise without the salary, recruitment, training and other overheads associated with an in-house team. It can also allow you to increase or reduce PR activity according to your business needs.
If answering one of these questions could unlock potential in your business then get in touch.
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